Tuesday, December 4, 2012
Prosumption and prosumer
Prosumption is a word frequently used by Alvin Toffler in many of his works!
Prosumption is mixture of Production plus consumption.
In pastoral and agrarian economies/societies, prosumption was common as people used to produce things such as food, utensils, cloth and directly use themselves. A slight amount of barter system was there, but not much!
When industries came into being, the producers got separated from consumers. Huge production and scale of economy were the buzzwords and therefore huge and massive consumer markets were aimed at.
Slowly as the economy veered/ steered towards service sector and the knowledge levels of the consumers started rising aided by technological advances such as internet, new concepts such as semi knocked down (SKD) kits and Do-it-yourselves (DIY) emerged. These new methods enabled consumers to semi-produce the goods that they require for themselves. In the process they become prosumers.
Ofcourse all the economies are not on the same plane. Industrialisation is still in its nascent stage in several countries/economies.
Even then, the word/concept prosumption and prosumer did not get much deserved recognition from lexicographers as well as thought leaders.
Really surprised!
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